Posted on February 2, 2023

How to Get Powerful Backlinks

Getting powerful backlinks is a crucial component of any effective search engine optimization (SEO) strategy. They play a key role in establishing your website’s relevance and prominence, both of which are critical factors that impact your search engine ranking.

Google’s algorithm rewards websites that demonstrate distance, prominence, and relevance. While your business can’t control the distance from the searcher, it can work to improve its relevance and prominence by acquiring high-quality backlinks. As Google notes, prominence is based on information from across the web, such as links, articles, and directories.

Why Powerful Backlinks are Essential for Your Business?

Powerful Backlinks serve as a vote of confidence from other websites, indicating to Google that your web page is a trusted resource. The more votes of confidence you have, the more prominent your website will appear to be, and the higher your search engine ranking will be.

Quality backlinks are created using ethical means, such as guest blogging or brand and influencer partnerships, rather than leveraging spam tactics.

These strategies not only help boost your website’s search engine ranking but also establish your brand as a credible authority within your industry.

12 Proven Strategies to Acquire Powerful Backlinks

If you’re looking to boost your SEO strategy by acquiring high-quality backlinks, you’ve come to the right place. Here are 12 proven strategies that will help you get the backlinks you need to improve your search engine ranking.

1. Guest Blogging

Guest blogging is a highly effective way to build high-quality backlinks and establish your website as a credible resource within your industry. By contributing guest posts to other websites, you have the opportunity to include links to your own resources and studies, where appropriate.

To find guest blogging opportunities, look for sites that accept guest posts and are relevant to your industry, products, or services. Look for sites with a high domain authority, as backlinks from these sites will have more impact on your search engine ranking. Use Moz’s free Link Explorer tool to check a website’s domain authority.

2. Partner and Supplier Links 

If you work with other businesses as partners, distributors, or suppliers, take advantage of these relationships by asking for a link to your website.

Your business relationship makes it more likely that they will be willing to link back to you, and many businesses already have a partner page that showcases their business relationships.

3. Requesting Proper Credit

In some cases, your business may be mentioned online without receiving proper credit. For example, you may provide a testimonial for a vendor, but they don’t include a link to your website. To ensure that you receive proper credit, ask current customers and business partners who mention your brand to include a link to your site.

Use tools like Google Alerts to find websites that mention your business and request a link.

4. Partner with Relevant Blogs and Influencers

Find bloggers and influencers in your niche and reach out to them to review your product or service. Offer them a complimentary sample or access to your service in exchange for a review. Alternatively, you can opt to pay macro-level influencers for their honest feedback and request that they link back to your product or service.

Affiliate Marketing

Another way to work with bloggers and influencers is to provide them with an affiliate link. Whenever a potential customer clicks the affiliate link, the blogger or influencer earns a commission, which could be from simply clicking the link or from making a purchase.

This approach requires more effort, but it also results in higher-quality traffic, as these visitors are already interested in your product or service, leading to higher conversion rates.

5. Create Compelling Visual Content for Better Reach and Engagement

The Importance of Visual Content in Marketing

Statistics show that 41% of marketers consider original graphics such as infographics and illustrations essential to achieving their marketing goals, while 52% believe visual content is a crucial aspect of their marketing strategy.

Visual content is attractive and easy to digest, making it highly shareable, resulting in backlinks and increased brand exposure. Showcase Your Expertise with Original Research

The Psychology Behind Content Sharing

People share content because they believe it will be useful to the recipient. A recent study showed that 94% of respondents carefully consider the value of the information they share, while almost half reported sharing content to inform others of products they care about and potentially change opinions or encourage actions.

6. Publish High-Quality, Original Research

It’s essential to understand the psychology behind why people share content online to optimize your content marketing efforts. According to a recent survey, 94% of respondents stated that they thoroughly consider how the information they share will benefit the recipient.

Additionally, almost half of the participants shared that they share content to inform others about products they care about and potentially influence opinions or actions.

Boost Your Credibility with Expertise and Research 

To establish yourself as a trusted source of information, you can leverage your expertise and conduct original research. By doing so, every time your research is mentioned by a consumer, blog, or business, you’ll receive a valuable backlink, which will improve your prominence and help you rank higher in search engines like Google. This, in turn, will lead to increased organic search traffic.

7. Offer a Free, Useful Tool

If you’re a technology company, building a free tool or a light version of your solution can be an excellent way to gain high-quality backlinks and attract potential leads.

Companies like Adobe have successfully used this strategy by offering free or “lighter” versions of their tools, such as Adobe Acrobat Reader and Adobe Photoshop Express.

By providing users with a taste of the software’s capabilities, you may encourage them to upgrade to the paid version in the future.

8. Publish Ultimate and Step-by-Step Guides

Consumers appreciate ease and simplicity, and that’s exactly what ultimate and step-by-step guides aim to provide. Ultimate guides are considered the ultimate resource on a particular topic, while step-by-step guides provide a straightforward way to learn how to do something.

Both types of guides can help you build your backlink profile. For instance, if you write an ultimate guide to digital marketing, a writer may reference one of your points in a blog post about affiliate marketing.

9. Utilize Citations for Improved Visibility

While citations may not hold the same weight in search rankings as they used to, they still offer significant benefits. Local citations help spread your business information across the search ecosystem.

Being listed on directories like Google Business Profile, Yelp, Facebook, and Apple Maps can improve your visibility and lead to more discovery by consumers. Moreover, every directory you’re listed on provides you with a valuable backlink that can help build your backlink profile.

10. Leverage Public Relations

A public relations plan is an excellent way to increase your brand’s prominence and authority in your industry. Not only does it help you build your backlink profile, but it also establishes your business as an expert in your field.

Every press release your business publishes is an opportunity to add a backlink to your site, and the more often you share useful and relevant information, the more you’ll become a voice of authority in your industry.

Furthermore, leveraging social media for public relations allows you to share links to your content. This thing can help you build additional powerful backlinks if users find your content beneficial and reshare it.

11. Create A Roundup Or “Ask the Experts” Blog Post

Asking experts for insights on a specific topic can not only add valuable information to your content but also help strengthen your content. Additionally, it’s a great way for contributors to include their own links in your post, improving their backlink profile.

Creating a roundup or “Ask the Experts” blog post increases your chances of shareability, and your contributors are more likely to share the content with their own networks, expanding the reach of your content. To encourage participation, ask potential contributors for a short contribution (2-3 sentences) and keep the ask as non-burdensome as possible.

12. Mine For Broken Links

Broken links can have a negative impact on a user’s experience with your site. If a user clicks on a broken link to your site, they may experience frustration and may not return to your site. Moreover, Google’s recent page experience update has made it more important than ever to prioritize the overall web page experience.

Broken link building involves finding pages that no longer exist or have been updated and reaching out to the websites that link to those pages to let them know you have a similar resource they can use in its place.

Broken link building requires time and effort, but it can be a simple way to build your backlink profile for sites that prioritize their SEO efforts.

Final Thoughts 

Cracking Google’s evolving search engine algorithm can be a time-consuming and challenging process. However, focusing on improving your brand’s relevance and prominence is a surefire way to improve your page results in the SERPs.

Link building, including internal linking and backlinks, is just one aspect of SEO. There are plenty of other must-know concepts to follow. However, working on building your powerful backlinks and internal links is a great place to start.