Posted on January 19, 2023
In the world of SEO, inbound links, also known as backlinks, play a crucial role in determining the relevance and authority of a website. These links point to your website from other sites, and they can significantly impact your site traffic and search engine rankings. However, the benefits of inbound links go beyond just increased traffic. Understanding the importance of check inbound links and their various benefits can help you optimize your website and improve your online presence.
What are Inbound Links?
Links from other websites that lead to your website are called inbound links. They help show search engines that other websites consider your website essential and valuable. This can make it easier for people to find your website using search engines like Google.
In other words, an inbound link is a link on another site. However, the Link points to your website address.
Apart from that, you can also place inbound links on your own site. You can use inbound links to direct visitors to other pages on your site.
Inbound links significantly affect search engine optimization (SEO) strategy.
Half of a website’s ability to rank high in search engines is determined by the number and quality of inbound links to that website, according to Ceralytics.
The better the inbound links you get, the easier it will be for your site to be in the top ranking of search engine pages.
Two types of inbound links are commonly used on a site: direct links to your site and anchor text.
A direct link means your site’s URL is written entirely on another site. Meanwhile, anchor text is the words of content that are highlighted and hyperlinked to your site.
How Inbound Links Affect Your Website’s SEO
One of the main functions of inbound links is to improve SEO. In other words, it will be easier for your site to appear on the first page of search engines.
The more and more quality inbound links that point to your site, the more likely it is that your site will rank first in search engines.
Higher quality means that websites that provide inbound links to your site are credible and have a good reputation.
That way, your site will be more accessible for others to find.
The Importance to Always Check Inbound Links Profile of Your Website
In the past, search engines used to rely heavily on keywords to determine the relevance of web pages. However, some people found ways to cheat the system, and search engines like Google had to find new ways to rank pages.
Today, while keywords still play a role in search engine ranking, they are not as important as they once were. One factor that has become more important is inbound links.
Backlinks, also known as inbound links, Link from other websites that lead to your website. These links help search engines understand the content on your website and determine its importance. Having massive high-quality backlinks can improve your website’s search engine ranking.
With tools like AHref or Semrush, you can keep track of all the backlinks coming to your website and use that information to get even more backlinks and improve your search engine ranking.
Taking time to keep up with your backlinks/inbound link profile can save you from penalties that could undo your hard work if spammy sites link to you. Save your future time, money, and headaches by making checking your backlinks profile a regular habit and a priority in your digital marketing strategy.
Types of Inbound Links
In an Inbound Link, generally, the highest percentage of effectiveness is with the DoFollow link attribute, and the second is the NoFollow Link.
Always check inbound Links that suitable for your website
If you get inbound links from credible sites, it will have a significant impact on your site. How do we know that the site is credible or commonly called the Link Authority?
Actually, Link Authority is based on the overall value of the site. Or if a site gets many Inbound Links for its domain and to every page, then that site has a high Link Authority.
Appropriate Anchor Text
Ensure that the Inbound Links that point to your site use the appropriate Anchor Text. Inbound links that point to your site can be in the form of Naked URLs or with Anchor Text with placement in the body of the article (Contextual Link) or in the sidebar.
Naked URLs mean links that use the Anchor Text link itself. For example like, this https://www.stalinks.com/backlink-meaning-in-seo/
And links in the form of Anchor Text can be like this, for example (What is Backlinks?), where the Link initially had a long URL but was changed to be shorter using words that match the Link.
This is the explanation from Stalinks about what is an inbound link. Does your website have quality inbound links? If you need more time, optimize your website using good Inbound Links. Alternatively, you can buy Inbound Links on Stalinks on the Backlink Builder page.
Importance of Relevant Inbound Links
Google values backlinks in terms of quantity. Google also evaluates every inbound links/backlink on your website based on its relevance.
What is meant by relevant backlinks? Relevant backlinks are backlinks obtained from websites or blogs from appropriate niches. For example, a smartphone company is said to have relevant backlinks when they get backlinks from websites or blogs that have a technology niche. That way, the smartphone company can be considered credible by Google.
When a smartphone company gets links from websites that are not related to technology, it may make Google question the credibility of the smartphone company’s website. A company must have links from websites relevant to its industry to be seen as credible.
Importance of Quality Inbound Links
Inbound links to your website play an important role in website optimization (SEO) strategies. Because more and more quality Inbound Links (Quantity) will help boost the ranking position of a keyword.
An easy example of Inbound Links is when a Wikipedia page has a link that, when clicked, takes you to another website. When you’re writing a paper, and you use a source from a book or website, the Link on the Wikipedia page is like that source that directs you to another website.
The Impact of Inbound Link Quantity on SEO
When other websites link to your website, it makes it easier for Google to understand what your website is about. Additionally, if many websites link to your website, it appears more credible and trustworthy.
The Role of Inbound Links in Building Link Authority
As previously explained, you must get relevant inbound links to get a positive effect from inbound links. How to determine a website that is relevant to your website?
Make a priority scale of websites that have the potential to be planted with inbound links. You can group them into several potential websites: very relevant, moderately relevant, and irrelevant.
The group of very relevant inbound links is websites that, indeed, mostly contain reviews of certain products. For example, your business is computers and laptops. Look for review websites or blogs that specifically review computers and laptops.
You can expand the criteria for prospective inbound links in the relevant inbound link group. You can look for blogs or websites where most posts are about technology, not just laptops and computers.
Finally, can you plant inbound links on websites that are not relevant to your business? The answer is yes and no. Yes, you can produce inbound links on irrelevant websites, provided the website has high traffic. It discusses various content, such as news portals. If the website is unrelated to the business and has low traffic, it’s best to leave it.
Tools for Checking and Managing Your Inbound Links.
The Inbound links checker tool helps you see who has provided backlinks to your site, so you can leverage those links and build relationships with sites linking to your pages.
Let’s look at three backlink checker tools that will help you see relevant data about the websites linking to your website.
Ahrefs is one of the sites that provides the best backlink checker tool. This is one of my favorite places.
This tool is the most popular among companies looking for a high-quality backlink checker tool or way. Ahrefs provides a wealth of data to help you manage and earn Inbound links.
When you visit the backlink checker tool from Ahref, how to check backlinks is enough to enter the website URL into the column provided. This tool will work automatically then you will receive information about other sites that link to the page.
You can also enter competitor site URLs to track the source of their backlinks. This is useful for measuring the strength of the enemy.
A backlink checker tool lets you see all the links pointing to a specific website. By entering the website’s URL, you can see the number of links and the ranking of the domains linking to it. It also provides additional information, like the number of times a domain has been linked to your site.
Ahrefs lets you view a site’s new, broken, and missing links.
By noticing new backlinks, you can build playlists with those sites for even better relationships.
By detecting broken and missing backlinks, you can work on contacting the website you originally linked to and repairing the Link again.
This tool also allows you to monitor and check inbound link profiles. You will see the growth and decline of your backlinks and organic traffic visiting each page. Ahrefs helps you see which pages drive the most success with the most linked page feature.
Overall, Ahrefs provides quality data on backlinks. Whether you want to look at backlinks or competition, you’ll find lots of helpful information to help you change your backlink-building strategy for the better.
2. MOZ Link Explorer
Moz Link Explorer is a tool that helps you improve your website’s backlinks. It allows you to quickly check the links of a website and gather valuable information to help you build better backlinks for your business.
It is a powerful backlink checker tool that allows you to get more in-depth data to build research into more efficient backlink-building strategies.
To check backlinks via Moz Link Explorer, you just need to enter the website URL in the search bar. It then automatically generates information about links to associated URLs. You’ll see information about the inbound Link, the anchor text used, the authority of the linking page, and the spam score.
Moz Link Explorer gives opportunities for you to do the following:
- The search for potential backlinks
- Fix broken links to your site
- View new or missing links
- Research competitor backlinks
- Finding link-building opportunities
- Analysis of anchor text used in backlinks
- Use link data to create better content.
- You will get unlimited opportunities from Moz Link-Explorer data. It’s a valuable tool that helps you manage every aspect of backlinks. So you can get the best out of it.
SEMrush is also the best tool to check inbound links of website. This tool has an extensive database of information that is updated daily. These constant updates allow you to check your business backlink information accurately from time to time.
With SEMrush, you can accurately check and monitor your site’s and competitors’ inbound links.
This tool helps you find ways to beat your competitors in search results. You can track several competitor websites and learn who is linking to them.
SEMrush allows you to view backlinks pointing to your domain. Both in terms of quantity and quality. You can perform in-depth link analysis, which will enable you to:
- See the number of inbound links.
- Know the authority of the backlink source domain
- Seeing anchor text on backlinks
- View linking URLs and page titles
- Knowing where links are coming from (geographically)
- This tool lets you see which websites link to your site and how reputable those sites are. You can check your inbound links to see if they provide any kind of ‘link juice’ to your website.
Link juice is the value that is passed from one site to another. So you can see if high-value sites are linking to your page and giving you more link juice.
The tool from SEMrush is the best way to see and check inbound links/backlinks. Able to understand backlinks in depth. You can take advantage of the information obtained about it.
Peni is a graduate in Education Business and Management who possesses a strong passion for digital marketing, social media marketing, and business development. With a professional background in both the education technology and marketing agency industries, Peni offers valuable and practical insights within the SEO industry via Stalinks blog