Broken Link Building: A Step-by-Step Guide

Broken Link Building

Posted on May 29, 2023

Broken Link Building is a powerful strategy used in SEO to acquire valuable backlinks by fixing broken links on external websites. It involves identifying broken links on relevant websites and reaching out to website owners to suggest replacing them with links to your own content. This approach not only helps website owners improve their user experience but also allows you to secure high-quality backlinks, boosting your website’s authority and search engine rankings. By implementing Broken Link Building, you can drive targeted traffic, enhance user experience, build relationships, and gain a competitive advantage in your industry. In this guide, we will provide a step-by-step approach to help you effectively execute Broken Link Building campaigns.

Meaning of Broken Link Building

Broken Link Building is a technique used by SEO professionals and digital marketers to acquire backlinks by identifying and replacing broken links on external websites. It involves finding broken links on relevant websites and reaching out to the website owners or webmasters to suggest replacing those broken links with links to your own content.

The Effectiveness of Broken Link Building

Broken Link Building can be a highly effective link building strategy for several reasons. Firstly, it allows you to provide value to website owners by helping them fix broken links, which improves their website’s user experience. Secondly, it enables you to gain high-quality backlinks from reputable websites, which can boost your own site’s authority and search engine rankings. Additionally, Broken Link Building allows you to tap into existing link opportunities, making it a cost-effective and efficient approach.

Benefits of Broken Link Building

Implementing Broken Link Building as part of your SEO strategy can yield numerous benefits. Some of the key advantages include:

  • Improved search engine rankings: By acquiring high-quality backlinks through Broken Link Building, you can enhance your website’s authority and increase its visibility in search engine results.
  • Increased website traffic: Quality backlinks obtained from Broken Link Building can drive targeted traffic to your site, as users click on the updated links and discover your valuable content.
  • Enhanced user experience: By helping website owners fix broken links, you contribute to a better user experience, which can result in increased user engagement and improved website performance.
  • Building relationships: Broken Link Building involves reaching out to website owners or webmasters, which can help you establish connections and foster relationships within your industry or niche.
  • Competitive advantage: Utilizing Broken Link Building effectively can give you an edge over your competitors by acquiring backlinks from authoritative websites that may not be easily accessible through other link building methods.

By understanding the concept of Broken Link Building, recognizing its effectiveness, and being aware of the benefits it offers, you can make an informed decision about implementing this strategy in your link building efforts. In the following sections, we will guide you through the step-by-step process of executing a successful Broken Link Building campaign.

Identify Relevant Websites

Finding Potential Link Opportunities

To find potential link opportunities, you can employ various strategies and techniques. Here are a few methods to consider:

Niche-specific search operators

Utilize advanced search operators on search engines to narrow down your results and find websites relevant to your niche. For example, use search queries like “keyword + resources,” “keyword + intitle:links,” or “keyword + inurl:resources.”

Competitor analysis

Analyze the backlink profiles of your competitors to identify websites that are linking to them. Tools like Ahrefs, SEMrush, or Moz can assist in uncovering potential link opportunities.

Backlink analysis tools

Leverage backlink analysis tools to discover websites that are linking to similar content in your industry. These tools can provide insights into the link profiles of specific domains, allowing you to explore potential linking opportunities.

By using these techniques and doing thorough research, you can make a list of related websites that could be good places to link to. In the next sections, we’ll talk more about how to evaluate a website’s relevance so that you can make sure your Broken Link Building plan targets the best websites.

Evaluating Website Relevance

When it comes to Broken Link Building, it’s crucial to evaluate the relevance of websites before reaching out to them for potential link opportunities. Here are key factors to consider when assessing the relevance of a website:

Domain authority and credibility

Check the domain authority (DA) of the website using tools like Moz’s Domain Authority or Ahrefs’ Domain Rating. Higher DA indicates a more authoritative website. Additionally, assess the website’s credibility by looking at its overall design, content quality, and trustworthiness.

Content quality and relevance

Examine the website’s content to ensure it is of high quality, well-written, and relevant to your industry or niche. Assess if the website covers topics related to your own content and if the broken links you find are within a contextually relevant context.

Link profile analysis

Analyze the website’s overall link profile using backlink analysis tools. Look for the diversity and quality of its backlinks, ensuring that it has a healthy link profile without spammy or low-quality links. A strong link profile is an indicator of a reputable website.

Traffic potential

Consider the website’s traffic potential by examining its estimated organic traffic and audience size. Tools like SimilarWeb or SEMrush can provide insights into website traffic. A website with a substantial amount of traffic indicates a larger audience reach for your content.

Relevance to your target audience

Evaluate whether the website’s content aligns with your target audience’s interests and needs. Ensure that the website attracts the audience you aim to engage with and that the broken links you identify are relevant to their interests.

By carefully assessing the relevance of websites, you can focus your efforts on those that are most likely to lead to valuable link opportunities. Remember that it’s not just about getting backlinks; you also need to make sure that the websites you target match in with your general SEO strategy and attract the interests of your target audience.

Finding Broken Links

Scanning for Broken Links

To effectively scan for broken links, consider the following methods and tools.

Broken link checker tools

Utilize dedicated broken link checker tools such as Check My Links (for Google Chrome) or Dead Link Checker. These tools scan web pages for broken links and provide a comprehensive list of URLs that contain broken links.

Manual inspection and verification

Manually inspect the web pages of relevant websites, reviewing the content and examining links. Look for any links that lead to error pages, display 404 (not found) errors, or show other indications of broken links. Verify the broken status of these links by clicking on them and confirming the resulting error.

Identifying broken external links

Pay particular attention to external links on relevant websites. These are links pointing to other websites. If these external links are broken, you have an opportunity to suggest replacing them with your own relevant content.

Identifying Valuable Broken Links

Once you have scanned and identified broken links on relevant websites, the next step is to determine which broken links present valuable opportunities for your Broken Link Building campaign. Not all broken links are created equal, and it’s essential to focus on those that have the potential to generate significant benefits for your website. Here are some key factors to consider when identifying valuable broken links:

Links pointing to valuable content

Look for broken links that originally directed users to high-quality and valuable content. These broken links indicate that the website owner intended to provide helpful resources to their audience. By suggesting your own content as a replacement, you can offer a seamless alternative and potentially acquire a valuable backlink.

Links with high traffic potential

Identify broken links that were previously associated with popular pages or content that attracted substantial traffic. Replacing these broken links with your own relevant content can help drive targeted traffic to your website and increase your brand visibility.

Broken links relevant to your niche

Focus on broken links that are directly related to your industry, niche, or target keywords. These broken links indicate a contextually relevant link opportunity, making it more likely for the website owner to consider your content as a replacement.

Links from authoritative websites

Prioritize broken links originating from authoritative and reputable websites within your industry. Acquiring a backlink from such websites can significantly boost your own website’s authority and credibility.

Remember to keep track of the URLs and specific pages that contain the useful broken links you find. This documentation will help with the outreach process and make sure that you make the most of these chances to get high-quality backlinks. In the next parts, we’ll look at how to make content that people will want to link to and how to do outreach to reclaim broken links successfully.

Creating Link-Worthy Content

The Broken Link Building process will focus on creating link-worthy content that will serve as a valuable replacement for the broken links you have identified. Developing high-quality and engaging content is essential to attract website owners and persuade them to replace broken links with links to your content. Here’s how to craft link-worthy content:

Understanding Content Gaps

Before creating your linkable assets, it’s crucial to identify content gaps within your niche. These are areas where existing content may be lacking or outdated. Conduct thorough research and analyze your competitors’ content to find opportunities for improvement or areas that have not been adequately covered.

MakingLinkable Assets

Once you have identified content gaps, it’s time to create linkable assets that will entice website owners to replace broken links with your content. Here are some effective strategies to consider:

Comprehensive guides and tutorials

Develop in-depth guides or tutorials that provide valuable and actionable information within your industry. Ensure that your content is well-researched, organized, and offers unique insights that aren’t readily available elsewhere.

Infographics or visual content

Create visually appealing and informative infographics or other visual content that can easily be shared and embedded on websites. Visual assets have a higher likelihood of being linked to and shared, making them valuable linkable assets.

Unique and valuable resources

Offer unique resources such as templates, tools, or downloadable materials that provide practical solutions to common problems within your niche. These resources can be highly valuable and attract attention from website owners looking to enhance their content offerings.

When making your linkable material, remember to put quality, relevance, and value first. Make sure that your content is well-written, interesting, and tailored to the interests and needs of your target group. By making great content, you improve your chances of successfully fixing broken links and getting high-quality backlinks.

Outreach and Link Reclamation

Finding Contact Information

Before you can reach out to website owners or webmasters for your Broken Link Building campaign, you need to find their contact information. Here are some strategies to help you locate the appropriate contact details:

Social media profiles

Explore the website owner’s or webmaster’s social media profiles. They might include contact information in their profiles or provide alternative ways to get in touch.


Search for the website owner or webmaster on LinkedIn. Many professionals list their contact details on their profiles or offer a way to message them directly.

Email finder tools

Utilize email finder tools like Hunter.io, Voila Norbert, or Snov.io to search for email addresses associated with the domain or the website owner’s name.

Google search

Conduct a targeted Google search using the website’s domain name or the name of the website owner. Look for any publicly available contact information or mentions of their email address.

When looking for contact information, be sure to follow privacy policies and rules. If you can’t find direct contact information, you could try using the website’s contact tools or general email addresses.

Once you have all the contact information you need, you can start making custom outreach messages and starting conversations to suggest that broken links be replaced with your link-worthy content.

Managing Link Reclamation

Managing link reclamation is a critical aspect of a successful Broken Link Building campaign. Once you have initiated outreach and proposed replacing broken links with your content, it’s essential to track and manage your link reclamation efforts. Here are key considerations for effectively managing link reclamation:


Keep a detailed record of outreach efforts, including the websites contacted, contact details, dates, and responses received. This documentation helps you stay organized and track progress.


Follow up with website owners or webmasters who haven’t responded to your initial outreach. A gentle reminder can increase the chances of getting a response and securing the link.

Relationship building

Focus on building relationships with website owners or webmasters. Engage in meaningful conversations, provide assistance, and offer collaboration opportunities to foster long-term connections.

Monitoring and tracking

Regularly monitor the progress of your link reclamation efforts. Keep track of the broken links that have been replaced with your content and the resulting backlinks obtained.


Continuously monitor the health of the acquired backlinks and ensure they remain active. If any issues arise, reach out to the website owner or webmaster to resolve them promptly.

Tracking and Analyzing Results

Tracking and analyzing the results of your Broken Link Building campaign is essential to assess its effectiveness and make informed decisions for future strategies. You can use tracking and analyzing tools such like: Backlink monitoring tools, Google Analytics, Rank tracking, etc

Analyzing link building metrics

Analyzing link building metrics is crucial to understanding the effectiveness of your link building efforts and making informed decisions for your SEO strategy. Here are some key metrics to consider when analyzing link building:

Quantity of backlinks: Measure the number of backlinks acquired through your link building campaigns. A higher quantity of quality backlinks generally indicates a stronger and more authoritative website.

Quality of backlinks: Assess the quality of your backlinks by considering factors such as the domain authority (DA) or domain rating (DR) of the linking websites. Higher-quality backlinks from reputable and authoritative sources have a greater impact on your website’s visibility and rankings.

Link relevancy: Evaluate the relevance of the linking websites and the context in which the backlinks are placed. Links from websites within your industry or niche are more valuable and provide a stronger signal to search engines.

Traffic and referral data: Analyze the amount of referral traffic coming from your backlinks. Determine if the backlinks are driving relevant and engaged visitors to your website.

Anchor text distribution: Examine the distribution of anchor text used in your backlinks. Ensure that there is a natural variation in anchor text to avoid over-optimization and maintain a diverse link profile.

By analyzing these link building metrics, you can learn a lot about how well your efforts are working, find places to improve, and change your link building to get better results in terms of organic rankings, traffic.


Broken Link Building is a powerful and effective way to get high-quality backlinks and increase the visibility of your website in search engine results. By finding relevant websites, looking for broken links, making linkable content, doing outreach, and keeping track of the results, you can build strong relationships with webmasters and get back valuable backlinks. Remember that the keys to success are relevancy, quality material, personalized outreach, and ongoing analysis. Broken Link Building takes patience and persistence, but the benefits can be big in the form of more organic traffic, higher search rankings, and more online authority. By using the strategies in this guide and constantly improving your strategy, you can use broken links to improve your backlink profile and get your website real results.