Posted on February 12, 2020
Search Engine Algorithm changes consistently whether we know it or not. It is also the reason why the standard of SEO also changes every year. Regardless of these changes, SEO keywords will always be part of it, thus the keyword research.
SEO Keyword Research is the process of finding and analyzing actual search terms that people use in making a search query. The keyword is one of the important factors of on-page SEO. Using the right keyword directly affects your page rank in SERP.
To be honest, searching for the right keyword for your article is one of the most mundane tasks in Search Engine Optimization. You need to analyze competition, the number of searches, and many other metrics. But let me say this, Keyword research process shouldn’t be that hard.
Many SEO experts suggest that it is better to not force a keyword to rank. We gathered here some tips for successful keyword research. We also included some of the unique ways of finding new keywords to bring your page at the top of the pile.
The longer the better
Yes, the longer the better. To clear out your imagination. We’re are still talking about the keyword. The longer the keywords, has more value in SEO. These terms are called long-tail keywords.
Long-tail keywords are phrases that contain three or more words. Focusing on these terms is a great keyword research strategy, and there are many reasons behind that.
Using the long-tail keywords allows you to rank up quick in SERP even with the high competition. Generic terms are most of the time, if not always, dominated by huge companies or established websites like Wikipedia, CNN, and many more. If you are a small business owner or owner of a start-up blog, it might be impossible for you to outrank them instantly, unless you are willing to spend so much money and time. Long-tail keywords give you instant access to the top.
The long-tail keywords can also bring a better conversion rate. This is because searchers who are using specific terms know what exactly what they are looking for. Making use of specific keywords allows you to be found by those and there’s a good chance that they would use your services.
Understanding Searcher Intent
Also known as, User intent, the Searcher Intent is the motive or the reason of the people behind a search query. What are they trying to achieve in making that search?
Knowing and adjusting for Searcher’s intent is an important keyword search technique especially that the algorithm of Google and other search engines has grown so much. We all know what happens when you type a search query in a search engine. Once you click enter, you’ll get the most relevant information on the internet. By understanding the user intent, you will able to find or adjust those keywords that effective enough to drive traffic to your websites.
Look Keyword from actual SERPs
Try searching the phrase “how to find new keywords” on Google. Surely, most of the pages you’ll find pages of some keyword research tools as top-ranking pages. Yes, I search for this myself.
These keyword tools are extremely handy in finding keywords. In fact, we’re using three keyword research tools in writing blogs and building pages. However, these kind of research tools come at a price.
If you can’t afford such monthly bills, there are many free keyword search techniques you can do. One is looking Keyword from actual SERPs. Yes, you read that right. Different keywords are being encrypted google every day. And there are ways to find out what exactly the searchers are looking for.
In the Google Search Box, type your topic or main keywords but don’t hit “enter”. You’ll find phrases predictions dropping down below the Google Search Box. Those predictions can actually be used as your keywords because those are the phrases that searchers used in google.
Not only that, when you hit enter, scroll to the bottom of Google’s results and you’ll find some suggestions of searches related to your topic. You can use these as your keyword or come up with a new idea from it. Furthermore, you can click these related terms and look for another related term.
Whether you have SEO tools or not, be sure to take advantage of these keyword research techniques.
More keyword suggestions from Wikipedia
Wikipedia is one of the most popular pages today, especially for students. This internet free encyclopedia is a source of information and data in a different field and is accessible for everyone. Believe it or not, it can be a source of keyword research too.
Most Wikipedia articles come with a table of contents and if the topic is too vast, a key concept is shown at the upper right side of the page. You can actually use these terms as your keywords. Try to include this in your keyword research process for more unique keywords.
Spy the competition
With the availability of different keyword research tools and other keyword research techniques, thousands of keywords are just at our fingertips. But targeting those keywords mindlessly or without analyzing will have negative effects on your site.
If you are using a keyword tool, it is important to pay attention to the competition of the keyword. This is displayed as “KD” or simply “difficulty” depending on what tool you used. These metrics give you an idea of how hard it will be to rank in certain keywords. The higher the keyword, the harder it is to rank.
It is good to target the keyword with a high volume of search. But you should balance it out by taking consideration of Keyword Difficulty to pick the right keywords on your site.
Conclusion
SEO keyword research is always an important part of Search Engine Optimization. This keyword research process is comprised of different processes. You must take this seriously because it directly affects the ranking of your page on the SERP.
Depending on the terms you used, you will reach a certain type of audience. In addition to this, there is always competition for those common words. While the Google algorithm is updating every day, your keyword research technique should also level up. It should also be done consistently to know what your customers are looking for.
