5 Best SEO Tools for Keyword Research in 2022

Posted on February 21, 2022

What is SEO Keyword Research?

SEO Keyword research is process of finding, analyzing and using the word people use to search for information on the internet or in the search engine. Basically it is about getting to know what your potential visitors are looking for in the search engine and using that information to strategize and optimize your content with SEO tools.

Why you need keyword research tools

With the right keyword research it gonna give you a valuable insight into keyword that your specific target audience are looking for in search engine such as Google, Yahoo, Bing, etc.

How do you find best keyword research tool?

There is several things that you have to consider such as what are you looking for in keyword research is it for generating blog ideas, seo analysis, or for your ecommerce because according to your needs it gonna require you different tools, what is your budget also matters for your consideration.

What is the Best SEO Keyword Research Tools?

Ahrefs is one of the most popular SEO tools to get several report for your SEO metrics

SEMRush is a SEO tools that could be use for optimizing your SEO strategy

Ubersuggest allows you to know the strategy of your competitor so you can improve your strategy

Google Keyword Planner help you research keyword for your search campaign

Answerthepublic help you to know what is your audience looking for in specific niche

1. Ahrefs

AHREFs is a popular advance SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content.

Keyword explorer : You can easily enter any target keyword or words and it will give you the top 100 keywords idea from Ahrefs database of over more than 8 billion keywords from more than 160 countries.

Site explorer : you can get in- depth look at the organic search traffic and backlink of your competitor or any website or URL

Site audit : you can know which part of your website and seo that needs to improve so your website can rank higher and get more traffic

KEY FEATURES:

Keyword explorer : You can easily enter any target keyword or words and it will give you the top 100 keywords idea from Ahrefs database of over more than 8 billion keywords from more than 160 countries.

Site explorer : you can get in- depth look at the organic search traffic and backlink of your competitor or any website or URL

Site audit : you can know which part of your website and seo that needs to improve so your website can rank higher and get more traffic

PRICING:

There is two pricing lite and standard, lite start at $99/month and standard start at $179/month.

USED FOR:

• SEO Analytics
• SEO Strategy
• Competitor Research
• Keyword research
• Content ideation

CONS:

• Monthly pricing for premium feature is quite pricey
• There is no apps in ios or android that support Ahrefs

2. SEMRush

SEMrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages.

KEY FEATURES:

SEMrush offers numerous resources for digital marketing from content, social media to SEO.

This toolkit lets you track a website’s visibility improvement over time, as well as identify which keywords the site ranks for, what the page’s rank is for a keyword, and its monthly search volume.

Track your competitor with Semrush’s domain vs domain tool

Getting a relevant backlink that gonna increase your website traffic with semrush backlink audit tools

PRICING:

For premium feature the price start at $119/month

USED FOR:

• SEO Analysis
• Competitor research
• Manage your social media account
• Content marketing
• Market research

CONS:

• UI not friendly
• Not beginner friendly

3. Ubersuggest

Ubersuggest provides a wealth of information with its free version, it created by neil patel in order to help everyone who have a website and wanted to get into a best position in search engines.

KEY FEATURES:

Domain overview with this feature you can analyze SEO, content marketing and social media marketing strategy your competitor so you can take it as your advantages

Top SEO pages with this feature you have a ways to know what kind of content that people actually read and you can get more audience to visit your sites

Content ideas with this feature you can get an information about what type of content get share the most on social media

PRICING:

The premium feature start in affordable price for $12/month

USED FOR:

• Keyword research and suggestion
• Content ideation
• Competitor analyze

CONS:

• There is a limitation on some target market that have specific niche
• There is no mobile apps for ubersuggest
• Some users complain that there is late report on data and trend analytics

4. Google Keyword Planner

The Google Keyword Planner is a simple tool that provides a few basic features. It’s one of the most accurate sources of keyword data on the market despite its lack of functionality. The data comes directly from Google and the results integrate well with Google AdSense monetization.

KEY FEATURES:

• Research keyword for your search campaign

PRICING:

Totally Free !

USED FOR:

• Keyword research
• Search campaign

CONS:

Limited options and basic feature

5. AnswerThePublic

AnswerThePublic is a great resource for raw search insights.

KEY FEATURES:

It’s a powerful way to generate keyword ideas and see what your potential customers actually want to know. The data can be downloaded as a graph or a list.

PRICING:

There is a free options but limited for 3 keyword/day

For premium and unlimited feature the price starting at $99/month

USED FOR:

• Keyword research tools

CONS:

• Limited feature

SEO Keyword Research Tools FAQ.

How do you do keyword research in SEO ?

There is several step by step things that you have to do for keyword research in SEO

First you have to make a list of important and and relevant topic based on what you already know about your niche

Second fill in the topics with keyword that you targeted

Third understand how user intent gonna affect keyword research and analyze according to that data

Fourth research related keyword terms

Fifth finally you can use keyword research tools that we suggest in this article

What is the best keyword research tool for SEO

Semrush for an experienced professional SEO

Ahrefs for all in one easy to use SEO tools

Google keyword planner for a small business with limited budget

What are SEO keyword research tools

Ahrefs

SEMrush

Google keyword planner

Answer the public

Ubersuggest

Conclusion.

So, how do you choose which tools are right for you ?

Well, the answer to this question will come-back to your industry, budget and your business goals because all of this point deserve a consideration when you selecting research tools that will be a right fit for your needs. But with several selection of free tools you can certainly try this tool first. So, choose one to start with and try other tools and for another reference for a succesful keyword research guide you can read this article